Before we get into today’s email, if you didn’t read yesterday’s (subject: Jef Miller Email Test) go do that first or what I’m about to share won’t make sense.
When done well, email consistently produces a 36:1 ROI, as in for every $1 spent, you get $36 back. More on that in a minute.
Unlike social media platforms, where only 5-10% of your audience sees your content and you never know who sees what…
With email, you know everyone on your list is getting your message.
Here’s a few other fun facts most people don't realize about email…
59% of consumers say emails influence their buying decision (remember they can influence people not to buy).
Engaged email subscribers buy 28% more.
Email subscribers LTV is 12x higher than a website visitor.
If you follow me on social media at all, you’ve probably heard me say that I don’t do follow up. Which is true for most of my agency stuff. The truth is, I could never figure out how to make it work at scale and still be profitable (without a bunch of headaches or sucking up all of my time).
But after hearing those stats about email I thought, “Let’s try it and see what happens.”
I’ve tried a few things over the past year that haven’t worked out the way I wanted to, so we’re trying something different.
What’s fun about falling in love with the game of marketing (and business), is that you stop getting emotional when things don’t work right away. I understand it’s part of the process and sometimes it takes a few tries before I figure it out.
This isn’t a bad thing and it actually excites me now because I know that most people will give up when things don’t work right away.
That’s where the Theory of Constraints and Systems Thinking has really helped me. I now understand that if something doesn’t work the way I expected, it means there’s a bottleneck I need to find and fix.
It has nothing to do with me as a person or my identity as a business owner.
Thinking of my business as a system makes it a lot more fun to tinker with, fix, and grow. I highly recommend checking out the book The Goal by Eliyahu Goldratt. It’s an easy read and really drives home these ideas better than I can.
Which reminds me of an interesting insight Google shared…
They found, on average, buyers consume 11 hours of content during 7 separate interactions over 4 platforms before spending money with a business.
So how does email create that 36:1 ROI?
Because you know everyone is going to receive your email, you can use them as a guide for people to go deeper into your world by sharing links to video content or other resources.
(It's not about blowing up their inbox yelling "BUY MY STUFF!")
Here's a different way to start that relationship so that subscribers want to keep opening your emails.
Start by asking about the problems their facing, questions they have, or what content they want from you. You can curate all of those answers in a few emails that build trust and authority and turn strangers into raving fans and repeat buyers.
If that sounds cool and you want to see how I’m doing that, you’re in luck. I’ll give you all the details tomorrow.
And this isn't stuff I'm just making up as I go. Everything I'm sharing is based on real world results and experience from someone who's generated around $10 million dollars for coaches using email in a way I've never seen before.
Could do me another quick favor (that would help a ton), hit reply again and tell me your current goal for your business. Bonus points if you can tell me how solving the problem I asked about yesterday, will help you reach that goal faster
Or maybe it doesn’t and there’s a bottleneck somewhere else you need to fix first? ;)
Either way, let me know.
-Jeff
P.S. Have you figured out the other subtle, almost invisible, strategy these emails have used? It’s one of those, “it’s too obvious to see it” kind of things.
But if you replied to yesterday’s email and re-read all three, you might be able to figure it out.
If you can't, no worries, all will be revealed soon...